About EquityHub

Roblox Pioneers. Open Market Builders.

We spent years mastering Roblox game acquisition and live ops before anyone else called it a business. Now we're opening that opportunity to everyone.

Our Story

We didn't start EquityHub from a whiteboard. We started it from years working inside the Roblox economy — operator relationships, acquisitions, and hard lessons learned along the way. Our founding team has been active in Roblox game M&A long before it was a widely discussed category.

Over six years, we built and managed a portfolio spanning every major genre: simulators with 100k+ DAU, RPGs with deep monetization, tycoons with loyal daily playerbases, and fast-growing obbies. We didn't just buy games — we operated them. We built multiple live ops studios dedicated to keeping games growing long after acquisition.

That experience taught us something important: most game developers are leaving enormous value on the table, and most potential investors have no pathway into this market. EquityHub exists to fix both problems.

For developers, we offer a way to monetize years of work at fair market value — without needing a personal network of buyers. For investors, we offer verified, data-backed access to one of the fastest-growing digital entertainment economies in the world.

Our Mission

To make Roblox game equity accessible, transparent, and safe for every developer and investor — no matter their size, background, or technical expertise.

  • For sellers: earn fair value for the games you've built, without needing to find buyers yourself or manage a complex deal process.
  • For buyers: skip building a sales team, acquisition department, and live ops studios from scratch. Browse verified games, buy with confidence, and select a studio to handle operations from day one.
  • For the ecosystem: increase the flow of capital into quality games, raising the overall standard of what gets built on Roblox.

For Buyers: No Infrastructure Needed

Traditionally, acquiring a Roblox game required building an entire team around it. We eliminate that entirely.

No Acquisition Team

We source, vet, and present deals. You review metrics and decide. No sourcing team needed on your side.

No Live Ops Studio

Select from our vetted network of studios with proven track records. They handle events, updates, and monetization for your game.

No Sales Department

Revenue from Roblox is handled directly via built-in revenue share mechanics. We can even manage that on your behalf.

Our Journey

18
2018

First Roblox Acquisition

We closed our first game deal when the industry had no playbook. Pure instinct, deep Roblox knowledge, and a vision for what was possible.

19
2019

Portfolio Growth

Expanded across RPG, Simulator, and Obby genres and built our first live ops team to support retention and revenue.

21
2021

Live Ops Studio Network

Launched a network of specialized live ops studios — dedicated teams handling content updates, events, monetization tuning, and player support.

22
2022

Scaled Operations

Grew acquisition and live ops operations across a broad portfolio of Roblox titles.

24
2024

EquityHub Launch

Opened our entire playbook to the market. Built EquityHub so any investor or developer can access the opportunity we've been building for years.

What We Stand For

Pioneer Mentality

We were doing Roblox M&A before it had a name. Our edge comes from years of firsthand experience — not theory.

People-First

Every author who lists with us gets a real human partner. Every buyer gets honest, data-backed guidance.

Open Market

We believe anyone should be able to participate in the Roblox economy — not just insiders with connections.

Speed & Simplicity

Complex game deals used to take months. We streamline listing, verification, and negotiation in one place.